Built, Burned Out, Began Again
Fifteen years in: from freelance to full agency. A journey through heartbreak, breakthroughs, and building something meaningful.
Business & Leadership
I'm the COO of a senior living marketing agency. That means balancing creative work with operational clarity, hiring, strategy, client fires, and team dynamics.
I write here when I find something that actually helps — or when I need to think something through. Building remote teams, scaling operations, managing creative processes, and keeping everyone aligned while the work gets done.